Star Community Health

Star Community Health, a partner of St. Luke’s University Health Network, provides services to underserved communities in the Lehigh Valley. Funded by a government grant, this campaign promoted vaccines through ads, billboards, bus shelter placements, and bus wraps, in both English and Spanish. The established look and feel was extended to the dental and health vans serving the community. Brighter secondary St. Luke’s brand colors were used to better resonate with the audiences served.